Casual Games + AI

DANa Diaries: Tile Match Game!!


In the quest to develop a captivating game and create a prototype within a tight two-month timeframe, we embraced an innovative approach by harnessing the power of AI to assess the game's potential and target audience.  

As the lead artist and integrator, I spearheaded the artistic vision, collaborating closely with the product team and developers to bring it to life. This involved delving into various tools like Midjourney, Leonardo, Stylar, Runway, and Adobe Firefly, quickly mastering them to efficiently generate assets that would resonate with our audience. I also acquired knowledge on online promotion, seeking guidance from an intern to expedite asset creation.

To enhance the game's visual appeal and dynamics, I enlisted the help of a friend to animate using Spine software, ensuring a seamless integration of art and gameplay elements.

In crafting a casual game tailored for an Arabic female audience, I approached the project with a mindset attuned to their preferences and interests. Incorporating culturally relevant elements and aesthetics, the game sought to engage and resonate with this specific demographic, ensuring an inclusive and enjoyable gaming experience.


Key Contributions: Defining the art style, implementing assets, and orchestrating art planning and strategy. I played a pivotal role in risk management, establishing efficient art pipelines, and successfully managing a dynamic team. Committed to delivering top-notch quality, I oversaw UI/UX design, conducted thorough art reviews, and actively participated in testing phases.







Slide Mania: Innovative Core Mechanic!! 


Redefined our testing strategy. Did 15mins test instead of D1, learning from previous projects where D1 took a long time to build, so we adopted fail faster approach

Efficiency and re-usability : Slide Mania is designed to set a classic example for efficiency and re-usability for future projects through " Project set ups and structure, Parametrization Engine(template)

As a lead I was driving the Art Vision and implementing by closing working with AD, Team formation by identifying right skills and composition, Art Planning & strategy to meet product and business goals by closely working with Peer Leadership from Product, Design, Engineering and Game Production teams, Lead a team of 6-8 artists through visual development and art integration phases, Successfully implemented streamlined art production pipelines, leading to faster asset creation and reduced dependencies, Ensured that all aspects of the project, including scope, concept, final art, and integration, were well-documented and published regularly, promoting efficient collaboration and project transparency.

Key Contributions: Defining, Implementing and Managing Art Planning and strategy, Risk Management, Art Pipelines, Team Management, Quality committed deliveries, Hands on - 3D, Game Art, UI/UX, Art Review cycles, Testing, etc.

Some of the works below are by multiple contributors.

(All artworks © U Games - All rights reserved)












Merge Game - Cafe Rescue (Cooking theme)

Cafe Rescue - I became a part of this project once the team and art style had been determined. However, two specific goals were given to me when I joined. Firstly, to explore a fresh and casual appearance for the core game. Secondly, how to incorporate entire game in portrait mode including core and meta. With collaborative efforts of the team and our extra dedication, we not only achieved these objectives, but we also received satisfactory results during A/B testing.

Key Contributions: Implementing and Managing Art Plan, Team Management, Risk Management, Quality committed deliveries, Hands-on - 3D, Game Art, UI/UX, Features, Art Review cycles, testing etc.

Some of the works below are by multiple contributors.

(All artworks © U Games - All rights reserved)








Word Game - Word Solitaire 

At U Games, My very first project, Word Solitaire, combines the captivating mechanics of solitaire with the allure of wordplay, resulting in a unique and enjoyable experience. We dedicated time to experimenting with various techniques, which yielded exciting results. Utilizing Unity, we delved into the possibilities the platform offered.
This project thrived on collaboration, with every team member contributing from concept to completion. Throughout the process, I had the opportunity to engage in multiple aspects, collaborate with cross team, leading team and even including hands-on animatics, illustrations, backgrounds, character exploration, animation, UI, and marketing assets and I'm thrilled with the outcome of our collective efforts.

Key Contributions: Team Foundation, Define Mood-board & Art Guidelines, Defining, Implementing and Managing Art Planning and strategy, Team Management, Risk Management, Art Pipelines, Quality committed deliveries, Handson - Game Art, UI/UX, Art Review cycles, testing etc.

Some of the works below are by multiple contributors.

(All artworks © U Games - All rights reserved)







Pet Haven - Match 3

Pet Haven is an incredibly captivating bubble shooter game that offers a unique meta game feature allowing you to design and decorate pet habitats. It provides an immersive and enjoyable gameplay experience. As a Lead 
I was driving the Art Vision and implementing by closing working with AD, Team formation by identifying right skills and composition, Art Planning & strategy to meet product and business goals by closely working with Peer Leadership from Product, Design, Engineering and Game Production teams, Lead both for core and meta team, follow best practices for creating either in game tiles, UI, animations, integration with naming conventions or documentation. 

Key Contributions: Team Foundation, Defining, Implementing and Managing Art Planning and strategy, Team Management, Risk Management, Art Pipelines, Quality committed deliveries, UI/UX, Art Review cycles, testing etc.

Some of the works below are by multiple contributors
(All artworks © U Games - All rights reserved)